SERVICES
Services & pricing
We turn reasons to choose your company into a working system. From diagnosis and strategy to implementation and internal adoption, we support each stage together or separately.
COMMON SITUATIONS
Situations clients bring to us
Not all of these are solved by brand strategy. We start by identifying the cause and whether our support is the right fit.
- You are confident in your quality and technology, yet competitive bids compare you on price
- Each salesperson explains why customers choose you differently
- What you promise in recruitment differs from the actual work after joining
- You have a philosophy, but it is not used in management or on-site decisions
- In succession or a new business, you cannot decide what to keep and what to change
HOW WE WORK
How the work progresses
This is our basic approach; steps and timeframes differ by issue and company.
- Listen to the issues you face
- Assess causes from facts about the market, customers and your organization
- Decide the direction as a management choice
- Make it usable in sales, recruitment and customer touchpoints
- Review operation and reactions, and revise
WHY WE DIAGNOSE FIRST
Why we start with a diagnosis
What a client asks for is not always the brand problem itself. Behind a request such as “we want a new logo” or “we need words that resonate in recruitment”, there may be a management issue with no clear standard for decisions, or an issue that should be addressed before branding. That is why we do not simply take requests as they are; we begin by determining whether the challenge is a management issue.
- We design external communication and internal adoption from the same value standard.
- We work with external production partners to ensure quality.
- We use only evidence-based information and present hypotheses as hypotheses.
01 — DIAGNOSE
See — individual assessment
An individual assessment including market research and financial analysis. This is a separate service from the free, 12-question BRAND CHECK™.
¥49,800 per session (excluding tax)
Suited to: you cannot yet tell whether the issue lies in the brand or elsewhere, such as cost, sales or the market.
What remains: an assessment of the issue grounded in market and financial facts.
How it is used: as material to decide what to tackle next and whether to pursue brand strategy.
- Market research
- Financial analysis
02 — DECIDE
Decide — management strategy session
Together with leadership, we define why the company should be chosen: by whom, for what and why. We turn assumptions into clear management decisions.
¥498,000 per session (excluding tax)
Suited to: leadership is not aligned on whom you serve, for which problem, and what you promise.
What remains: agreed decisions on value proposition, target, reasons to believe and brand principles.
How it is used: sales proposals, recruitment messages and decisions on which work to accept are considered from the same principles.
- Define the target and value proposition
- Identify the reasons to believe
- Agree on brand principles for decision-making
03 — BUILD
Build — a system for being chosen
We carry the agreed strategy into real customer and employee touchpoints. Guidelines, language and creative work are designed as one coherent system.
From ¥1,980,000 (excluding tax)
Suited to: the direction is set, but sales materials, the website and recruitment are communicated differently by each person.
What remains: brand guidelines, messaging and tone, and creative work for each touchpoint.
How it is used: the guidelines are not a document for display but a standard for checking what to say and how in proposals, interviews and customer responses.
- Develop brand guidelines
- Design messaging and tone of voice
- Implement creative work across touchpoints
04 — GROW
Grow — ongoing partnership
Our work does not end at launch. We help teams use the strategy consistently and develop the brand into a lasting asset.
¥550,000 per month (excluding tax)
Suited to: you are unsure whether the direction and guidelines will keep being used in daily decisions.
What remains: regular reviews of operation and methods for evaluating and improving initiatives.
How it is used: we bring together on-site reactions and inconsistencies in judgement, and revise direction and operation.
- Regular operational support
- Internal workshops and adoption
- Evaluate and improve initiatives
CASES
Cases: from issue to what was put in place
Excerpts from our published cases. See the Works page for details.
- B2B manufacturing — Before: declining sales and orders from reliance on existing customers, inconsistent messaging by salesperson. Work: reviewing orders and redesigning the sales structure. Result: clear direction for high-margin work and a unified sales message.
- B2B logistics — Before: an abstract philosophy and inconsistent on-site decisions. Work: articulating values and translating them into on-site behaviour. Result: behavioural guidelines and a shared language for recruitment, training and internal communication.
DELIVERABLES AND CHANGE
What we deliver, and the change we aim for
What we deliver or agree: the issue assessment, agreements from leadership sessions, brand guidelines, messaging and touchpoint creative defined in each phase.
The change we aim for: consistent explanations and proposals in sales, decisions made on the same standard, and visibility into why customers choose you or not. We decide together what to track for your issue.
Figures such as order value or applications move with many factors, including the market, sales, pricing and staffing. We do not attribute such changes solely to brand initiatives, and we do not guarantee results.
NEXT STEP
Where to start
- To reflect on your current state: the free BRAND CHECK™ — a 12-question, five-minute assessment. It is separate from the ¥49,800 (excluding tax) individual assessment.
- To discuss a specific issue and whether our support fits: contact us for a consultation.
- If you prefer to think it through and build an implementation plan yourselves: the Brand Management Practice Course.
SOLUTION PARTNERS
Awareness and sales growth
We plan to expand our partner network into recruitment and HR, organizational development, and exit strategy.
- E-commerce development and operations partner
- Marketing partner
- Promotion partner
PLEASE NOTE
Work outside our scope
We do not take on standalone logo or document design, compensation-system design, or recruitment outsourcing without an accompanying brand strategy. Please see our frequently asked questions for details.
LET'S TALK
What could your company's value become?
The first 60-minute consultation is free. Start with the questions you have now.
Book a consultation