WORKS
Selected work
From B2B manufacturing to consumer apparel, our work helps growing companies make value a shared standard for decisions. The photographs below illustrate the industries, not the actual client companies.
01 — APPAREL / 3 YEARS
15× sales and 10× orders
Support: redesigning product value and the business model.
Before: existing products lacked appeal, customers were not convinced by pricing, product planning and brand messaging were disconnected, and there was no clear proposal that led to orders.
“The way we communicate value and the core of our proposals became clear, and we can now develop products that lead to orders.”
- Sales grew 15-fold
- Orders increased 10-fold
- Average order value rose 1.5-fold
02 — MANUFACTURING / 6 MONTHS
A clearer path to profitable work
Support: reviewing accepted projects and redesigning the sales and ordering structure.
Before: falling sales from reliance on existing customers, lower margins from subcontracting, unclear distinct value, and inconsistent messages across sales staff.
“We now know which projects to accept and which customers to approach, so we can sell without being compared on price alone.”
- Clear direction toward high-margin projects
- Market position redefined
- One shared sales message
03 — FOOD SERVICE / 12 MONTHS
A distinctive store brand
Support: assessing the current store brand and designing its direction.
Before: weak differentiation from competitors, an ageing customer base, untapped female and family customers, and insufficient customer insight behind initiatives and metrics.
“We clarified what we should value as a store, aligned the team internally, and the business accelerated.”
- Store value organized from the customer's view
- Distinctiveness against competitors clarified
- Brand elements and next priorities made visible
04 — RETAIL / 6 MONTHS
Beyond selling products
Support: reviewing the business portfolio and redesigning the business model.
Before: falling sales from reliance on existing customers, an ageing customer base, few paths to new customers, and disconnected store, web and referral channels.
“Our distinctiveness was put into words, and how we compete in the market became clear.”
- Clear direction for high-margin services
- Market position redefined
- One message across sales, web and stores
05 — LOGISTICS / 12 MONTHS
From principles to everyday decisions
Support: putting the philosophy and values into words and into everyday conduct.
Before: an abstract philosophy that was hard for staff to grasp, inconsistent decisions across sites, no shared language for hiring and training, and staff unable to explain the company's value.
“Our philosophy now works as a standard for daily decisions and actions, not just words on a wall.”
- Values expressed in words staff understand
- Behavioral guidelines for the front line
- Shared language for hiring, training and internal communication
CLIENTS
Selected client relationships
Listed in no particular order. Client names are withheld pending permission to publish.
- A major sports footwear brand
- A major sporting goods manufacturer
- A major textile trading company
- A major meat producer
- A brand certification organization
- A manufacturing company
- A uniform-related company
- And others
INDUSTRIES
Industries we have supported
- Metalworking
- Food service
- Textiles and apparel
- Retail
- Logistics
- Meat processing
- Audio equipment
- Import distribution
- IT
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